Competitve Analysis of The PC Industry :: essays research papers

.0 Introduction The opening of the 21st century arrived with an economic limp. Dragging behind it a spirit squeezed by imploded exuberance, the economy led some to give up on change and growth. Companies cut new programs, pulled out of or shut down corporate ventures, retrenched and played it safe. Yet, simmering barely beneath the surface we can see powerful drivers of change and growth still at work, building pressure for the next upswing in the megacycles of economy. We never had a â€Å"New Economy†; we had an evolving innovation economy. Surviving and prospering, calls for a sound grasp of the drivers of change. The fact that there has never been a â€Å"golden company† that consistently beat the market is due to differing principles under which capital markets and corporations operates. Markets, built on the assumption of â€Å"discontinuity† enable, manage and control the process of creative destruction by encouraging new entrants that produce superior results and value by â€Å"remorselessly† replacing weak performers that consume wealth. This process is has always been at the heart of capitalism, but the pace of change is accelerating to the extent that we have entered what Peter Drucker calls the Age of Discontinuity.   Ã‚  Ã‚  Ã‚  Ã‚  Organizations in today’s hypercompetitive world face the paradoxical challenges of â€Å"dualism†, that is, functioning efficiently today while innovating effectively for tomorrow. The purpose of this case study is to analyze, understand and prepare strategies to overcome the impacts and implications of introduction of the $15 PC by Rolltronics towards my Computer firm named ‘Company X’ by using the Theory of Disruptive Technology and Innovative Management. 2.0 Personal Computer Industry Overview   Ã‚  Ã‚  Ã‚  Ã‚  The market for laptop computers has distinguished itself as one of the fastest growing segments of the computer industry. Throughout its growth and development, this market, like many others, has changed a great deal as a result of customer demands. In an effort to cater to these demands, companies like Dell and HP look to market trends to aid in the development of new products. In most recent stages, the laptop market has been specifically influenced by a number of trends. Simply, customers are becoming more educated about their purchases. As a result of these consumer educations, buyers want increased customization of PCs. The growing amount of knowledge is creating the ability for buyers to distinguish their own personal need in a computer from a standardized product.   Ã‚  Ã‚  Ã‚  Ã‚  The laptop market is growing faster than desktop computers.